If you have been doing business for a while, you know that there’s no such thing as the ‘average customer’. Brands have more chances to sell to a very specific type of a person. While companies that market to a general audience rarely have much...
Instagram has become a prime sales avenue for e-commerce brands and savvy entrepreneurs who know how to shoot great visuals, write persuasive Instagram captions, and artfully curate their stock. People come to Instagram in a somewhat shoppable state-of-mind. Per Instagram, 60% of users admit to regularly...
With low startup costs and potentially attractive profits, ecommerce has become an attractive business niche. As the competition keeps increasing, brands are looking for new avenues to stand out beyond price and product quality. This year, customer experience (CX) seems to be taking a central role...
When you are trying to market your business on a tight budget, you really need to start thinking outside of the box. According to research conducted by HubSpot, companies say that the third top challenge they face when marketing their business is the lack of a...
As a business owner, the job of finding new customers for your business is going to be your number one priority. But how exactly do you go about attracting new customers without coming across as completely desperate, or having to pay out a lot of...